Vol.8, No.4, November 2019.                                                                                                                                                                           ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333


TEM Journal



Association for Information Communication Technology Education and Science

Social Customer-Oriented Technologies in the Tourism Industry: An Empirical Analysis


Raisa Kozhukhіvska, Оlena Sakovska, Oleksandr Shpykuliak, Svitlana Podzihun, Olga Harbar


© 2019 Raisa Kozhukhіvska, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)


Citation Information: TEM Journal. Volume 8, Issue 4, Pages 1371-1383, ISSN 2217-8309, DOI: 10.18421/TEM84-39, November 2019.


Received: 31 July 2019.

Revised:   19 October 2019.
Accepted:  26 October 2019.
Published: 30 November 2019.




This article examines the peculiarities of application regarding the social customer-oriented technologies in the modern Ukrainian society which are exemplified by the tourist enterprises.
The specifics of the study are based on the definition of values measuring the customer orientation of the enterprise. The basic elements are defined on the analysis of the application and the methods comprising social customer orientation by tourist enterprises: values and behavioral practices of employee, business processes, and strategic business orientation.
The results of empirical research provide an assessment of the compliance respecting the ideas of managers and customers within tourist enterprises regarding the most important social customer-oriented technologies.


Keywords – management, enterprise, consumer behavior, customer orientation, customer orientation index, hospitality industry.



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