Vol.8, No.3, August 2019.                                                                                                                                                                                ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333


TEM Journal



Association for Information Communication Technology Education and Science


The Factors Influencing Passengers’ Interest in Using Transportation Services


Juliater Simarmata, Marthaleina R. Sitorus, Yuliantini, Dian A. Arubusman


© 2019 Juliater Simarmata, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)


Citation Information: TEM Journal. Volume 8, Issue 3, Pages 945-950, ISSN 2217-8309, DOI: 10.18421/TEM83-36, August 2019.


Received: 10 April 2019.

Revised:   06 August 2019.
Accepted: 12 August 2019.
Published:28 August 2019.




This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers’ interest.


Keywords – image, ease-of-use, price, promotion, interest, transportation services.



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