Vol.8, No.1, February 2019.                                                                                                                                                                             ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333


TEM Journal



Association for Information Communication Technology Education and Science

Аnalysis of the Factors Influencing the Market of Insurance Services in Life Insurance


Yuliya Melnychuk, Lyudmila Chvertko, Tetiana Korniienko, Oksana Vinnytska, Olena Garmatiuk


© 2019 Yuliya Melnychuk, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)


Citation Information: TEM Journal. Volume 8, Issue 1, Pages 201-206, ISSN 2217-8309, DOI: 10.18421/TEM81-28, February 2019.


Received: 26 October 2018.
Accepted: 21 January 2019.
Published: 27 February 2019.




The article on the topic "Analysis of factors affecting the market of insurance services in the field of life insurance" aimed to analyze and identify the actual factors affecting the activities of insurance companies in the insurance market in the field of life insurance. It proves that such factors of influence arise on the basis of interaction of demand and supply of insurance products in the insurance market of Ukraine. The basic theoretical principles of formation of demand and offer of insurance services are considered. It has analyzed and calculated the indicators that reflect the state of business of a company. The factors that influence the development of life insurance on the insurance market are analyzed and characterized. Conclusions and proposals have been made regarding the influence of factors on the development of insurance services.


Keywords –Insurance company, demand, offer, insurer, insured, sales activity.



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