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Vol.7, No.1, February 2018. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Logistic Organization of Mass Events in the Light of SWOT Analysis - Case Study
Joanna Woźniak, Karol Fill
© 2018 Joanna Woźniak et al, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 7, Issue 1, Pages 105-111, ISSN 2217-8309, DOI: 10.18421/TEM71-12, February 2018.
Received: 09 Octobar 2017
Abstract:
Rzeszow Juwenalia is the largest free-entry student event in Subcarpathia, and, at the same time, one of the best in Poland. On average, more than 25,000 people stay on the campus of Rzeszow University of Technology for every single day of the event. Such an enormous undertaking requires developing a strategy which will make it possible to design and coordinate the event effectively. In connection with that, the principal objective of this paper is to present the strengths and weaknesses of Rzeszow Juwenalia, and also to attempt to verify opportunities and threats related to the event. SWOT analysis was used in order to attain the adopted objective. With the use of it, results making it possible to conduct a detailed assessment of the undertaking were obtained. In the publication were presented proposals of improvement activities which may be implemented in the future.
Keywords – mass event, logistics, SWOT analysis. |
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