|
Vol.5, No.2, May 2016. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Sustainable Global Competitiveness Model as a New Strategic Opportunity for the Companies in Slovakia
Šnircová Jana, Fidlerová Helena, Božiková Lucia
© 2016 Fidlerová Helena et al, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 5, Issue 2, Pages 241–247, ISSN 2217-8309, DOI: 10.18421/TEM52-19, May 2016.
Abstract:
Dealing with global competitiveness is nowadays the strategic issue for the Slovak companies in context of sustainability. It means for managers of company to define new future strategic goals, to identify current position in global market, primarily to focus the strategy on sustainable global competitiveness and to assess the competitiveness in new way regarding sustainability and social corporate responsibility. The aim of this paper is to present the contribution to holistic micro and macro economical view on competitiveness of company in context of sustainable development in global environment. The introduced sustainable global competitiveness model is based on our experiences within the research in manufacturing companies in Slovakia. It is a visualization of enterprise as a system with all relation performing in its environment. Sustainable global competitiveness model comprises the three pillar principle of the sustainable development, modified Porter´s value chain, and economical environment represented with Global Competitiveness Index (GCI) and other factors of environment which influence the company.
Keywords – Global Competitiveness, Sustainable Development, Competitiveness Assessment, Strategic Advantage, Value Chain, GCI. |
|
----------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------- |