Vol.15, No.3, August 2026.                                                                                                                                                                          ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333

TEM Journal

TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS

Association for Information Communication Technology Education and Science

Enhancing Recruitment Strategies for Early Childhood Education Programs: A Case Study of Vocational Colleges in Huaibei

Hang Yang, Chakrit Ponathong, Pawatwong Bamroongkhan

© 2026 Pawatwong Bamroongkhan, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

Citation Information: TEM Journal. Volume 15, Issue 3, Pages 2757-2771, ISSN 2217-8309, DOI: 10.18421/TEM153-62, August 2026.

Received: 13 September 2025.
Revised: 02 March 2026.
Accepted: 16 March 2026.
Published: 27 August 2026.

Abstract:

With the decrease in the number of school-age children, the current early childhood education major is facing a critical transformation period. How to optimize the enrollment strategy to improve the quality of talent cultivation has become a key demand for relevant higher vocational colleges. This study aims to explore the influencing factors for students in higher vocational colleges in Huaibei city to choose the early childhood education major and optimize the enrollment strategy accordingly. Using a quantitative research method, through a questionnaire survey of 367 respondents, combined with descriptive analysis and principal component analysis, it was found that family factors (weight 33.50%), social needs (weight 26.80%), education policies (weight 20.20%) and personal factors (weight 19.50%) are the main influencing factors. Among them, parental support, industry development trends and enrollment policies are the key driving factors. The findings not only offer practical guidance for optimizing enrollment strategies in higher vocational colleges but also provide broader implications for improving talent cultivation and policy alignment in early childhood education programs facing demographic decline.

Keywords – Early childhood education, enrollment strategies, influencing factors, vocational colleges, Huaibei city.

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