Vol.15, No.2, May 2026.                                                                                                                                                                          ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333

TEM Journal

TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS

Association for Information Communication Technology Education and Science

A Comprehensive Framework for Integrating Generative AI into Organizational Strategy

Thair M. Hamtini

© 2026 Thair M. Hamtini, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

Citation Information: TEM Journal. Volume 15, Issue 2, Pages 1086-1095, ISSN 2217-8309, DOI: 10.18421/TEM152-13, May 2026.

Received: 16 July 2025.
Revised: 22 October 2025.
Accepted: 24 October 2025.
Published: 27 May 2026.

Abstract:

Generative AI enables autonomous content creation and fosters innovation, yet many organizations encounter fragmented governance, limited infrastructure, and cultural resistance. This research investigates how organizations can strategically integrate Generative AI to achieve lasting transformation. Drawing on literature in AI governance and organizational maturity models, a three-level framework (Foundation, Optimization, and Transformation) was developed. The study adopted a mixed-methods approach, combining qualitative interviews and quantitative metrics to assess outcomes. Using a case-study approach within an education technology organization, implementation of the framework resulted in measurable gains in customer retention. The company’s retention rate increased from 62% to 78.5% over six months, a 16.5% gain which contributed directly to increased recurring revenue. Improved engagement, platform satisfaction, and personalized GenAI-powered tutoring features underpinned these outcomes. These findings support the hypothesis that a phased maturity model enhances both strategic alignment and cultural readiness. Further validation across diverse sectors is recommended to ensure scalability and adaptability in dynamic AI environments.

Keywords – Generative AI, Maturity Model, organizational strategy, digital transformation, Edtech.

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