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Vol.14, No.4, November 2025. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Business Intelligence as a Strategic Support for Decision-Making in Sales Management
Jhudith Burga-Diaz, Elizabeth Rodriguez-Ubaldo, Jorge Isaac Necochea-Chamorro
© 2025 Yunus Yunus, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 14, Issue 4, Pages 2990-2997, ISSN 2217-8309, DOI: 10.18421/TEM144-10, November 2025.
Received: 20 December 2024. Revised: 16 June 2025.
Abstract:
The objective of this study was to assess the impact of implementing Business Intelligence (BI) on sales management. The dependent variable was sales management, which was assessed through two indicators: Number of sales and average sales. A pre-experimental design was employed, comparing results before and after the BI implementation. The present study employed a quantitative and applied approach. The population and sample sets encompassed all sales transactions within a one-month timeframe. The BI solution was developed using the Kimball methodology, a systematic approach to data integration that has been shown to facilitate efficient implementation processes. MySQL was utilized as the database management system, and Looker Studio (a Google tool) was employed to create the analytical dashboard. The results indicated a 19% increase in sales and a 79.7% increase in average sales. These findings suggest that the utilization of BI tools has the potential to enhance sales management by providing effective decision-support mechanisms.
Keywords – Business intelligence, sales management, decision making, number of sales, average sales. |
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