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Vol.14, No.3, August 2025. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Applying McKinsey’s 7s and the Service-Dominant Logic of Marketing to Analyze Key Success Factors of Construction Projects in the South of Thailand
Pacharapong Sreerattanapan, Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Niramon Rawangngam,Vikas Kumar
© 2025 Siwarit Pongsakornrungsilp, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 14, Issue 3, Pages 2824-2834, ISSN 2217-8309, DOI: 10.18421/TEM143-82, August 2025.
Received: 07 October 2024. Revised: 07 May 2025.
Abstract:
This study examines the key success factors for construction projects in southern Thailand by applying McKinsey’s 7s model and the Service-Dominant (S-D) logic of marketing. It aims to identify how construction businesses can gain a competitive advantage by effectively utilizing resources. Data were gathered from 398 participants, including engineers, contractors, and business owners in the region. Using exploratory factor analysis, the study identifies eight key success components, including key performance indicators, staff qualifications, and organizational management. The results emphasize the importance of expertise, resource readiness, and operational strategies in achieving business goals and enhancing competitiveness in the construction sector.
Keywords – Resource, S-D logic, 7s of McKinsey, construction business, key success factors. |
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