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Vol.14, No.3, August 2025. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Management Strategies to Enhance the Competitive Advantage through Customer Satisfaction
Fozi Ali Belhaj, Saddam A. Hazaea, Hadi Mareeh, Sunil Kumar Saroha, Moodhi Raid, Mohammed Hael
© 2025 Mohammed Hael, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 14, Issue 3, Pages 2217-2225, ISSN 2217-8309, DOI: 10.18421/TEM143-27, August 2025.
Received: 25 November 2024. Revised: 13 June 2025.
Abstract:
This research underscores the significance of customer satisfaction (CS) as a vital component for businesses to gain a competitive edge in the current dynamic and challenging market. Through a systematic analysis of 148 articles, this study confirms the marketing mix (MM) positive impact on CS, which subsequently fosters customer loyalty and contributes to corporate sustainability. The findings offer valuable insights for companies to develop effective marketing strategies that enhance CS and loyalty, ultimately driving increased market share and profitability.
Keywords – Management strategies, competitive advantage, marketing mix, customer satisfaction, systematic review. |
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