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Vol.14, No.1, February 2025. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Strategic Learning and Agility on Performance in Thai Hotels
Sirinthra Sungthong, Kanokwan Meesook, Somnuk Aujirapongpan, Charoenchai Agmapisarn, Tanakrit Yordudom
© 2025 Somnuk Aujirapongpan, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 14, Issue 1, Pages 353-364, ISSN 2217-8309, DOI: 10.18421/TEM141-31, February 2025.
Received: 03 July 2024. Revised: 05 December 2024.
Abstract:
This study examined how strategic learning influenced Thai hotel businesses' financial performance in the contexts of world tourism destination and open innovation. Employing a quantitative approach with simple random sampling, data from 303 general managers were analyzed using structural equation modeling. Findings indicated that strategic knowledge creation and interpretation positively impacted financial performance, whereas strategic knowledge databases did not directly affect it. Moreover, strategic agility was not found to mediate the relationship between these knowledge processes and financial performance. These results accentuated the importance for Thai hotels and Thai tourism industry to adopt effective learning strategies tailored for the open innovation era, enhancing their ability to navigate business challenges and ultimately improve financial outcomes.
Keywords – Strategic learning, strategic agility, financial performance, open innovation, Thai hotel business, Thai tourism industry |
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