Vol.14, No.1, February 2025.                                                                                                                                                                          ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333

TEM Journal

TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS

Association for Information Communication Technology Education and Science

Effects of Perceived Justice and Workplace Fun on Executives’ Work Engagement and Customer-Oriented Behavior in the Real Estate Sector in Hochiminh City

Tran The Nam, Bui Thi Nhi, Huynh Nguyen Thu, Pham Ngoc Phuong Trang, Che Thi Thanh Mai

© 2025 Tran The Nam, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

Citation Information: TEM Journal. Volume 14, Issue 1, Pages 315-325, ISSN 2217-8309, DOI: 10.18421/TEM141-28, February 2025.

Received: 15 June 2024.

Revised:  07 December 2024.
Accepted: 03 February 2025.
Published: 27 February 2025.

Abstract:

In today’s competitive global market, businesses recognize that their success or failure significantly depends on their human resources. Work engagement is a vital factor in improving the performance, profitability, customer satisfaction, and revenue of any business. There are several factors that can contribute to heightened employee engagement. Based on the theory of equity and job demands-resources model, the authors analyzed the influences of perceived justice and workplace fun on work engagement and then customer-oriented behavior. The study focuses on salespeople from various real estate companies in Hochiminh City. A quantitative approach is used to assess the relevance of four factors. The researchers utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected through an online survey of participants’ responses. The results confirmed the positive effects of perceived justice and workplace fun on work engagement and customer-oriented behavior. In practice, organizations should carefully recognize employees’ achievements to increase the perceived justice of employees. Moreover, building a positive and reliable working place is also another solution to improve staff’s work engagement.

Keywords – Perceived justice, workplace fun, work engagement, customer-oriented behavior.

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