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Vol.14, No.1, February 2025. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Success Strategies for Womenpreneurs to Improve Innovative Performance and Competitive Advantage
Ritha F. Dalimunthe, Elisabet Siahaan, Arlina Nurbaity Lubis, Pudji Astuti, Muhammad Bangun Siregar
© 2025 Ritha F. Dalimunthe, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 14, Issue 1, Pages 266-277, ISSN 2217-8309, DOI: 10.18421/TEM141-24, February 2025.
Received: 07 June 2024. Revised: 25 September 2024.
Abstract:
This research examines challenges faced by women entrepreneurs, focusing on competitiveness, experience, innovation gaps, and education. Data from 57 female entrepreneurs in Medan City reveal key areas for improvement, including problem-solving, digitalization, branding, and access to training. The study proposes a Human Capital Transformation framework and Social Entrepreneur Strengthening strategies to enhance innovation and competitiveness. Recommendations include expanding training programs and fostering collaboration to empower women entrepreneurs, enabling them to transform their businesses and contribute to regional economic growth. These findings highlight the importance of innovative female entrepreneurship in promoting socioeconomic equity and resilience in emerging markets.
Keywords – Women entrepreneur, innovation, digitalization, competitiveness. |
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