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Vol.13, No.4, November 2024. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Exploring the Impact of Facebook's Reaction- Button on Interpersonal Communication: A Study on Immediacy and Social Acceleration
Ailyn Joy P. Padrigo
© 2024 Ailyn Joy P. Padrigo, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 13, Issue 4, Pages 3486-3494, ISSN 2217-8309, DOI: 10.18421/TEM134-81, November 2024.
Received: 17 June 2024. Revised: 24 September 2024.
Abstract:
In recent years, the evolution of social media, particularly Facebook, has introduced tools that significantly accelerate social interactions. This study investigates the usage of Facebook’s reactionbutton and its impact on interpersonal communication, focusing on immediacy, media richness, and the societal drive for speed. This paper argues that, while the reaction-button enhances the speed and ease of communication, it may reduce the depth and clarity of interactions, potentially leading to miscommunication. This study employed a qualitative method involving in-depth interviews with 16 Facebook users. The participants provided insights into their experiences using the reaction-button and its effects on their social relationships. Results showed the widespread preference for the reaction-button over the traditional 'like' feature. Participants regard reactions as a timeefficient tool that enhances online engagement, though the immediacy of reactions sometimes undermines deeper communication. This suggests that, despite promoting faster communication, the reaction-button may undermine meaningful engagement. These findings have significant implications for understanding the evolving nature of digital interactions and highlight the need for social media platforms to balance speed with clarity.
Keywords – Facebook, immediacy, media richness, social acceleration. |
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