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Vol.12, No.3, August 2023. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews
Stepan Chalupa, Martin Petricek, Karel Chadt
© 2023 Stepan Chalupa, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 12, Issue 3, Pages 1754-1761, ISSN 2217-8309, DOI: 10.18421/TEM123-58, August 2023.
Received: 22 May 2023. Revised: 03 August 2023.
Abstract:
Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, TripAdvisor.com, and Google.com for selected company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company’s position of the market.
Keywords –Sentiment analysis, online reputation, user-generated content analysis, competitiveness, market competition. |
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