Vol.12, No.3, August 2023.                                                                                                                                                                               ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333

TEM Journal

TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS

Association for Information Communication Technology Education and Science

Social Media as a Medium for Disseminating Community Awareness of Environmental Issues in Malaysia

Hanifah Mahat, Siti Wardah Hussein, Yazid Saleh, Mohmadisa Hashim, Nasir Nayan, Zahid Mat Said, Edi Kurniawan

© 2023 Hanifah Mahat, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)

Citation Information: TEM Journal. Volume 12, Issue 3, Pages 1658-1667, ISSN 2217-8309, DOI: 10.18421/TEM123-47, August 2023.

Received: 06 April 2023.

Revised:   14 July 2023.
Accepted: 27 July 2023.
Published: 28 August 2023.

Abstract:

This study aims to identify the effectiveness of the use of social media as a medium to deliver awareness on environmental issues among the community in Malaysia. A survey with a questionnaire was used in the quantitative approach used in this research. The study sample, which employed a simple random sampling technique, consisted of 400 members of the Malaysian population. There was a combination of descriptive (mean, percentage) and inferential (regression) analysis. According to the study's findings, the majority of respondents use the Facebook social network to learn about environmental concerns. Furthermore, the linear regression analysis revealed that system quality, service quality, and information quality all had a significant role in customer satisfaction. In conclusion, this study clearly reveals that a large population in Malaysia responds positively to the use of social media as a medium for conveying environmental awareness with Facebook is the primary social media platform chosen by most people in Malaysia to obtain information about environmental issues.

Keywords –Social media, service quality, information system quality, quality, user satisfaction.

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