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Vol.11, No.2, May 2022. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Analysis and Evaluation of New Digital Media Usage, Impact and Presence
Mirena Todorova-Ekmekci, Galina Bogdanova, Todor Todorov
© 2022 Todor Todorov, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 11, Issue 2, Pages 651-657, ISSN 2217-8309, DOI: 10.18421/TEM112-19, May 2022.
Received: 11 March 2022. Revised: 18 April 2022.
Abstract:
Businesses and institutions often need to monitor digital innovations and stay competitive and up-to-date. New digital media is developing and influencing the environment fast, raising also topics like accessibility, data storage and protection, automatic and artificial intelligence processes. Understanding and using better new digital media and tools for companies and society also includes processes such as management, measuring, evaluating and analysing the effectiveness and usefulness of brand marketing and presence in new digital media. The research shows results of survey among experts for using new digital media in marketing strategies of companies. The paper also presents basic facilitating metrics and measurement tools used in the training process of digital marketing specialists.
Keywords –digital media, metrics, analysis, marketing, instruments, methods, evaluation. |
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