Vol.11, No.1, February 2022.                                                                                                                                                                           ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333


TEM Journal



Association for Information Communication Technology Education and Science

Impact of Roadside Advertising Structures on Traffic Safety


Suada Dacić, Amel Kosovac, Adnan Omerhodžić


© 2022 Adnan Omerhodžić, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)


Citation Information: TEM Journal. Volume 11, Issue 1, Pages 189-195, ISSN 2217-8309, DOI: 10.18421/TEM111-23, February 2022.


Received: 17 October 2021.

Revised:   18 December 2021.
Accepted: 25 December 2021.
Published: 28 February 2022.




The focus of research presented in this paper is quantification of the relationship between the traffic safety and roadside advertising structures along a selected road in urban environment. In order to determine correlation, statistical analysis of traffic safety indicators was performed. Then identificcation of characteristics of advertising structures and analysis was done by using multi-criteria evaluation in order to determine their impact on driver distraction. Determination of driver distraction was performed by testing the drivers in real traffic conditions, using specialized measuring equipment. The indicators derived from the research were then analyzed using the methods of regression analysis, and safety.


Keywords – Traffic safety, driver distraction, advertising structures.



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