Vol.10, No.4, November 2021.                                                                                                                                                                           ISSN: 2217-8309

                                                                                                                                                                                                                          eISSN: 2217-8333


TEM Journal



Association for Information Communication Technology Education and Science

Green Operation Strategy for SMEs: Agri-food Business Thailand Case Study


Krittapha Saenchaiyathon, Jirawat Wongthongchai


© 2021 Krittapha Saenchaiyathon, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)


Citation Information: TEM Journal. Volume 10, Issue 4, Pages 1803-1812, ISSN 2217-8309, DOI: 10.18421/TEM104-43, November 2021.


Received: 15 June 2021.

Revised:  01 November 2021.
Accepted: 07 November 2021.
Published: 26 November 2021.




Green supply chain management is increasingly recognized in public, and many industry sectors progressively acknowledge its essential. The study's goals were to find an effective green operation strategy model that results in a sustainable competitive advantage for the SMEs agri-foods business. A total of 250 SMEs agri-food business owners were responded to a survey questionnaire. In this study, the partial least squares (PLS-SEM) technique was used for hypothesis testing. Research results indicate that green operation strategy influences the companies to gain better efficiency, environmental, and economic performance.


Keywords –green operation strategy, green practice, executive support, PLS-SEM.



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