Vol.10, No.4, November 2021.                                                                                                                                                                           ISSN: 2217-8309

                                                                                                                                                                                                                          eISSN: 2217-8333


TEM Journal



Association for Information Communication Technology Education and Science

Innovative Behaviour of Human Resources Executives: Empirical Study of Hotel Businesses on Phuket Island as a World-Class Tourist Attraction


Ratchada Suwangerd, Yuttachai Hareebin, Somnuk Aujirapongpan, Kanittha Pattanasing


© 2021 Somnuk Aujirapongpan, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)


Citation Information: TEM Journal. Volume 10, Issue 4, Pages 1781-1788, ISSN 2217-8309, DOI: 10.18421/TEM104-40, November 2021.


Received: 18 July 2021.

Revised:  30 October 2021.
Accepted: 05 November 2021.
Published: 26 November 2021.




This research aims to describe components and relationship models of a business organization’s innovation management model affecting the innovative behaviour of executives of hotels’ human resources. An empirical study was conducted on 4- to 5-star hotels in Phuket Province seeking to become sustainable businesses by increasing the efficiency of performance and setting guidelines for hotel businesses to form a performance model relating to administration and human resource development in the midst of ongoing environmental changes. Questionnaires were used to collect data from 405 human resources executives of 4- 5 stars hotels in Phuket Province, Thailand. The data analysis first involved applying descriptive statistics and then adopting Pearson correlation analysis, confirmatory factor analysis and structural equation modelling. The results show that innovative behaviour has had a positive effect on task performance and that causal factors including valuable human resources,transformational leadership, and innovation atmosphere have had a direct positive impact on innovative behaviour. Furthermore, we found positive direct and indirect effects on task performance.


Keywords –innovation, innovative creativity, Phuket Island, world-class tourist attraction.



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