Vol.9, No.3, August 2020.                                                                                                                                                                                ISSN: 2217-8309

                                                                                                                                                                                                                        eISSN: 2217-8333


TEM Journal



Association for Information Communication Technology Education and Science

Marketing as an Effective Control of Progressive Innovations


Gennady V. Tikhonov, Lyudmila A. Lavrova, Valeria V. Kolosova, Natalia B. Zemlyanskaya, Natalia V. Kazakova


© 2020 Gennady V. Tikhonov, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)


Citation Information: TEM Journal. Volume 9, Issue 3, Pages 1094-1099, ISSN 2217-8309, DOI: 10.18421/TEM93-34, August 2020.


Received: 29 May 2020.

Revised:   24 June 2020.
Accepted: 01 July 2020.
Published: 28 August 2020.




The article shows marketing and innovation as the central elements of business that contribute to the creation and maintenance of a customer base. The theory and practice of the role of innovation in the modern scientific and technological revolution is considered. The forms of sales promotion by marketing services and sales departments by consulting companies are investigated. It is necessary that in conditions of high competition, the area of the marketing complex should be the focus of attention of the top management of the company.


Keywords –brand, business structure, innovation, integration, marketing, price strategy.



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