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Vol.10, No.1, February 2021. ISSN: 2217-8309 eISSN: 2217-8333
TEM Journal
TECHNOLOGY, EDUCATION, MANAGEMENT, INFORMATICS Association for Information Communication Technology Education and Science |
Assessment of the Competitive Positions of National Airlines of Ukraine
Ovsak Oksana Pavlivna, Liskovych Nazarii Yuriiovych, Nazarenko Oleksandra Pavlivna
© 2021 Ovsak Oksana Pavlivna, published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0)
Citation Information: TEM Journal. Volume 10, Issue 1, Pages 318-326, ISSN 2217-8309, DOI: 10.18421/TEM101-40, February 2021.
Received: 15 November 2020. Revised: 03 February 2021.
Abstract:
This article presents the results of systematization of methodological basis for assessing the competitive status of domestic airlines in the absence of information about their financial condition, actually due to cluster analysis of their various operational, communication and marketing characteristics. Based on the results comprising cluster analysis of profile indicators of airlines available from open sources, clusters - strategic groups of Ukrainian airlines were identified. Construction of a competitive map of the air transportation market of Ukraine, identification of clusters of domestic airlines provide an opportunity to use a differentiated approach to the tools of strategic positioning and crisis management of airlines of Ukraine.
Keywords: airline, strategic airline groups, cluster analysis, competitive position |
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